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The competition between prediction markets and sportsbooks is intense and there is some evidence that the former is encroaching on the latter’s customer base.
A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.
“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”
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Shuffle does not hold a licence to operate in the UK.
Meanwhile, Stake continues to feature on the sleeve of Everton’s kits, despite ceasing operations in the UK in early 2025 amid a Gambling Commission investigation into its advertising.
Other clubs that hold agreements with unlicensed operators include Chelsea (8XBet), Tottenham Hotspur (VSBet) and Nottingham Forest (FUN88).
About Plinko
Mayor Gary Grasso confirmed the donations from Filippo “Gigi” Rovito after local outlet Patch contacted him to ask about contributions from two Burr Ridge businesses owned by Rovito, Capri Ristorante and the Are We Live nightclub.
The mayor said he was not aware of the contributions before the publication actually got in touch with him.
“Given the pending Indiana case, I have asked my Treasurer to return the donations,” Grasso said in an email to Patch. His campaign reported the contributions to the Illinois State Board of Elections on September 14.
